About Rocholz

Rocholz GmbH specialises in adaptable and ergonomic packing table systems including compatible cutting systems and gift-wrapping dispensers for decorative packaging in retail. It also manufactures metal table frames for (home) office, trade, hospitality and commercial sectors, and carries out sheet metal processing for all industries.

One of our main focuses is ergonomic and therefore age-appropriate workplace design – an increasingly important aspect with regard to the demographic development. We will show you what is important when planning your workplaces and how significant your cost savings can be. Be it a packing or picking station, incoming or outgoing goods, our modular workplace systems can be optimally integrated into the material flow and adapted to the requirements of the people working there. Our modern digital assistance systems also support people ergonomically, and enable an error-free execution of work steps.

Another focus is on individually customised products – both in the field of workplaces and table frames as well as in sheet metal processing. Benefit from our many years of experience and our extensive knowledge in the project business. We are happy to support you with our know-how as early as the planning phase.

Our Motivation

We would like to inspire our sales partners and customers through our actions and our products.
The core of our brand are development, production and marketing of customer driven products for efficient work processes in the picking and packing fields, as well as decorative packaging in retail trade.
We lay emphasis on the expertise, commitment and creativity of our employees, as well as on advanced and environmentally-friendly technologies - to always be one step ahead.
Our corporate culture is based on open communication, fairness and mutual trust towards our business partners and employees.
As a family-owned business in the fourth generation, we stand for continuity and long-term success.
We strive to be a reliable and competent partner with whom you not only do business successfully but also enjoy working together.

Our Motivation

We would like to inspire our sales partners and customers through our actions and our products.
The core of our brand are development, production and marketing of customer driven products for efficient work processes in the picking and packing fields, as well as decorative packaging in retail trade.
We lay emphasis on the expertise, commitment and creativity of our employees, as well as on advanced and environmentally-friendly technologies - to always be one step ahead.
Our corporate culture is based on open communication, fairness and mutual trust towards our business partners and employees.
As a family-owned business in the fourth generation, we stand for continuity and long-term success.
We strive to be a reliable and competent partner with whom you not only do business successfully but also enjoy working together.

Adventurous Evolution

The current jubilee of the family business Rocholz as a leading manufacturer of ergonomic workstations systems is only a snapshot of the 110 years of company growth. The company founder Otto Hüdig began in 1904 with the production of lock and fitting parts, as did many companies at that time in the region. Only shortly thereafter, following market demand, he developed the first tear-off machine for paper, followed by a dispenser and cutter for twine and packing tape.

In the euphoric mood of the fifties, Walter Rocholz - in the second generation - established two new and very successful business segments. Whereas one segment produced vendor parts for the automotive industry, the other focused on the production of special packing tables with cutters for industrial and retail dispatch departments.

This commitment is also documented in the requirement specifications of the current development stage, which is being pursued vigorously.

On this foundation, his sons Gerd and Winfried Rocholz systematically developed new products in packaging technology and workstation systems for plant logistics. The new challenge, the globalisation of markets, was already addressed in the seventies with vigour and the in-house commitment to high standards of "quality in form".

Adventurous Evolution

The current jubilee of the family business Rocholz as a leading manufacturer of ergonomic workstations systems is only a snapshot of the 110 years of company growth. The company founder Otto Hüdig began in 1904 with the production of lock and fitting parts, as did many companies at that time in the region. Only shortly thereafter, following market demand, he developed the first tear-off machine for paper, followed by a dispenser and cutter for twine and packing tape.

In the euphoric mood of the fifties, Walter Rocholz - in the second generation - established two new and very successful business segments. Whereas one segment produced vendor parts for the automotive industry, the other focused on the production of special packing tables with cutters for industrial and retail dispatch departments.

This commitment is also documented in the requirement specifications of the current development stage, which is being pursued vigorously.

On this foundation, his sons Gerd and Winfried Rocholz systematically developed new products in packaging technology and workstation systems for plant logistics. The new challenge, the globalisation of markets, was already addressed in the seventies with vigour and the in-house commitment to high standards of "quality in form".

A strong connection

We here at Rocholz GmbH have created a strong connection between different core businesses.

Hüdig + Rocholz GmbH & Co. KG executed its change of name to Rocholz GmbH on 01.06.2021. In a second, later step, BLECHmanufaktur Rocholz GmbH merged with Rocholz GmbH. Thus, the brands and companies Hüdig + Rocholz, BLECHmanufaktur and WAKI became one, creating a strong connection with different core businesses.

For easy orientation, a colour coding system shows our brand structure:

Red stands for the umbrella brand of the entire company.

Green reflects the durability and sustainability of the individually adaptable, ergonomic packing tables, cutting systems and assistance systems for intralogistics.

Yellow stands for creativity and represents the diversity of WAKI products: table frames, bar stools, stanchions, products for hygienic surroundings, and gift-wrapping dispensers for retail.

Blue stands for expanse and vastness and shows the far-reaching possibilities of contract manufacturing. Precise sheet metal processing according to individual requirements for all industries.